Andre Mirau

Background

About Andre Mirau

Hi, I am Andre Passionate about #OnlineMarketing, I'm dedicated to uncovering innovative approaches for Marketing utilizing data insights. I thoroughly enjoy delving into reports and data sets to reveal insights into user behavior and campaign performance. The resulting findings form data stories, that drive business success to new heights! Growing up in Estonia, the Europe’s most digital country, has formed my preference for pragmatic digital solutions across various challenges. Studying at the one of the top German universities in the field of economics have equipped me with strong statistical analysis skills and a robust business perspective. With over a decade of experience as an analyst and marketeer, I've transitioned from agency to corporate roles, gaining extensive expertise in sectors such as insurance and travel. Some notable accomplishments include: Demonstrated success in optimizing marketing efficiency (SEA & SEO) through comprehensive ROI analysis. 🤹Implementation of multichannel attribution models. Establishment of a comprehensive reporting framework for the marketing department using #Tableau. Oversight of website tracking continuity during a website relaunch. Implementation of automation testing for marketing campaigns using #Python. 🤝Effective management of #affiliate partners. In addition to my analytical abilities, I excel in communication and mentorship. Currently, I lead a team of #SEO, content, and social media specialists, guiding them towards collective business success. I embrace the opportunity to inspire and empower diverse talents towards shared goals.