Andre Valente

Background

About Andre Valente

12+ yrs. in management consulting. Marketing and Sales projects from strategy design to implementation. Expertise in Consumer Centricity, Market Scan, Go-to-Market and Org Design, Governance and Culture. Sectors: FMCG, Apparel & Footwear, Media & Entertainment, Retail & MarketPlace, Consumer/B2B Services, Pharma, Health & Beauty Three major Transformation Project Archetypes.1 Consumer Centricity, Market Scan and Entry Strategy In deep market, consumer and competitive landscape understanding to deploy cross-functional market/country/segment entrance and drive Brand Development and Market Share Growth.2 Go-to-Market Strategy and Implementation End2End projects translating business objectives into brand, product and activation strategies, new business models; detail and implement the commercial, trade, culture and systems execution roadmap; deploy and execution.3Marketing Org Design, Governance & Culture Transformation Journeys in the Marketing, Brand Comms, Product, Trade Marketing and Sales areas to redefine Capabilities, Governance, Structure and KPIs to achieve a new strategic mindset. Sectors: FMCG, Media & Entertainment, Apparel, Luxury, Construction Materials, Food & Beverages, Health & Beauty, Durable Consumer Goods, B2B Services Governance Roles in Integration Head of Integration Digital Marketing Branding Committee Leader Marketing & Sales Practice Leader Marketing, Trade Marketing, Digital Marketing / Innovation Global Expert Project Deliveries in: Brazil, Argentina, Colombia, Ecuador, Paraguai, Chile, Mexico, Guatemala, Cuba, United States, Germany, Russia, France