Andrea Adam

Background

About Andrea Adam

I am a seasoned marketer with over ten years experience creating fully integrated campaigns that firmly align with brand objectives. At Media Profile, I've partnered with a wide-range of clients–ensuring programs meet or exceed agreed upon metrics.Prior to joining MP, I worked at Nestlé Purina Petcare Canada for six years with a focus on digital strategy, community management and reporting and analytics for their Petcare brands. I managed corresponding e-commerce websites, maintained digital asset libraries and helped develop an ongoing eCRM strategy and consumer journey mapping.Marketing is in a state of constant evolution–and it's what I love most about it. I explore and encourage others to consider how we can incorporate new opportunities to take our client work and outbound marketing efforts to the next level. I believe in leading by example, holding my team to a high standard and empowering them to make their own decisions, while also being there to provide feedback and support. An ongoing goal is to increase efficiency and efficacy via both interdepartmental and inter-agency collaboration.