Andrea Ash

Background

About Andrea Ash

I am Vice President Marketing at Cohda Wireless, based at our company headquarters in Adelaide, South Australia. My role is to promote Cohda Wireless’s global leadership role in the Connected Autonomous Vehicle industry and its successes in transforming our cities and highways, improving safety and reducing congestion and emissions. Since 2004, Cohda Wireless has led the way in CAV technology, with proven applications for connecting vehicles, infrastructure and pedestrians that will make our streets safer, smarter and greener. Our innovative software solutions connect vehicles to each other and to smart city infrastructure, enabling accurate vehicle positioning, and cooperative collision avoidance and congestion reduction. Cohda Wireless technology allows vehicles to see around corners, know where they are without GPS, and interact with traffic infrastructure seamlessly in real time. Our cooperative perception solutions span: Vehicle-to Vehicle (V2V); Vehicle-to-Infrastructure (V2I); Vehicle-to-Pedestrian (V2P). Collectively known as V2X, this technology allows vehicles to communicate with each other and with fixed roadside infrastructure, as well as vulnerable road users such as pedestrians and cyclists. Cohda’s V2X solutions solve problems that can’t be solved by in-car technology alone — connectivity is the key. I am an experienced Business & Marketing Executive with a strong track record across industries. Key strengths include Marketing Management, Market Planning, Business Development and Marketing Strategy.