Andrea Bartonova

Background

About Andrea Bartonova

For more than twenty years, I’ve been moving at the crossroads of marketing, business development, and strategy — in environments where technology, business, and people come together. I started my career at IBM, spent a decade leading marketing at PwC, and eventually found my professional home at BDO — a firm that gives me space to work with both head and heart. I love building brands that have character, and strategies that make sense — and make an impact. I thrive in places that value openness, common sense, and honest work. Where marketing isn’t just about campaigns, but about understanding people — colleagues, clients, and partners alike. My years in large corporations taught me structure and perspective. Working with smaller firms and running my own consultancy showed me that the greatest impact comes from work you genuinely care about. Today, I help BDO grow — not only in revenue, but in reputation, brand, and humanity. Because even in professional services, the best marketing is done by people who love what they do. My Skills & Added Value - Strategic marketing & brand leadership Business development & growth strategy Communication leadership & team management Public relations, media relations & thought leadership Employer branding & corporate culture Creative mindset, attention to detail & genuine human touch