Andrea Laca

Background

About Andrea Laca

Sales and Marketing: Developed a sales process for complex technical campaigns resulting in successful completion of 15 campaigns in one year • Increased annual market research revenue by 43% • Created & implemented image and promotion campaigns • Consistently exceeded sales quotas • Recruiting & Staffing: Direct hire placement for executive and administrative • Prospected and managed new customer that resulted in an account using 30 temporary employees for over a 1 year period at a 60% mark-up • Account management included leading a staffing team, recruiting highly skilled assembly and manufacturing personnel, managing customer service and account maintenance. • Extremely thorough interviewing • Conducted background, reference and drug screen requirements for large customer base • Recruited, screened, placed and directly supervised up to 400 temporary employees Sales Management: Successfully managed technical sales team of up to four representatives • Regularly involved with team sales calls and closing of clients • Conducted weekly update meetings with each team member discussing and monitoring their sales activity, objections and obstacles they are faced with during the sales process • Coaching and counseling the representatives on prospecting, handling objections and ultimately closing the prospects • Operations Management: Recruiting, hiring, training, supervising and evaluating office staff and sales staff members • Increased billable hours by 200% over an eighteen month period • Quarterly and Annual reports including Budgets, Business Plans, Marketing Plans and Net Operating Profit Results • Purchasing • Semi Annual Audits • Worker's Compensation • Unemployment • Labor issues and disputes • Develop and administer programs for staff morale and motivation, resulting in strong retention of staff and customer base • Business Skills: • Proficient in Windows XP, MS Office, QuickBooks, ADP, Paycom, Act, SalesForce, Databases, Email and the Internet •