Andrea Massa

Background

About Andrea Massa

Experienced Sales & Export Manager who has worked in large global corporations as well as medium Italian companies. Acquired skills and competencies in the following market sectors: mass market; lubricant; electronic goods; sanitary and building. Extensive marketing and sales background and experienced in all facets of direct and indirect sales strategy. Open minded and at ease with different behaviors and cultures. EXPERTISES & SPECIALITIES Internationalization • Brands internationalization • Product & price repositioning and sales development in different countries / distribution channels • Products & projects start –up abroad Sales • Rebuilding of Sales Force: direct sales as reps and branches; indirect sales as agents and distributors in Italy and abroad. • Business plans, budgeting plan activities with distributors and agents • Negotiation and sales agreements with domestic and international customers both B t C&B to B • Drive and motivation of internal and external teams in distribution turnaround Marketing • Trade marketing, distribution policies, P.O.S. display activities • Study and new products development with Mktg and R&D • Forecast and plan activities