Andrea Sroczynski

Background

About Andrea Sroczynski

Strategic bridge-builder between IT, business and customer value I connect technology, processes and people to create impactful solutions. My focus is on translating complex requirements into simple, user-oriented structures and products. 20+ years of experience in automotive, IoT and digitalization From international automotive projects to building new markets in the IoT sector, I have managed programs, contributed to standardization and scaled processes. I bring operational excellence, digital transformation expertise and a strong affinity for IT and processes. Leadership with empathy and structure As a leader I have built and empowered international teams. Governance provides orientation, while my leadership style fosters trust, responsibility and room for growth. Business Development & Key Account Strategy I have built regions, developed key accounts and established international partnerships. I combine market analysis, strategic roadmaps and data-based decision-making with the execution of concrete sales and growth initiatives. From concept to execution, I have repeatedly demonstrated how innovation and business development can be successfully linked. Innovation & Customer Value Beyond project and requirements management, my strength lies in identifying new business opportunities and working with customers and partners to develop market-ready concepts – whether in connected car, smart services or digital platforms. My drive I want to shape digitalization and innovation in a way that creates real value – for companies, their customers and society. My idealism is not wishful thinking, but the foundation for sustainable business success.