Andreas Sicheneder

Background

About Andreas Sicheneder

As a digital enthusiast at heart, I love pushing the boundaries of innovation. Knowing the customers’ needs, I strive to turn vehicles into smart devices and make cars safe spaces and helpful assistants. We all live in disruptive times: Drivers are becoming users. Cutting-edge technology is merging with automotive excellence. This gives us the opportunity to understand and interpret mobility in a completely new way. At Audi Business Innovation we embrace this change to transform the approach to mobility itself. The time we spend in our cars will take on a new quality. We not only build technologies for cars, but also develop solutions for people. And to get there, we transform our own way of working together along the way. I strongly believe in employees being an organization’s greatest treasure. Employees need to be hired based on their personality and human traits to ensure mutual trust and respect within an organization. Especially with the current shift in generations, companies must adjust their priorities and organizational structures accordingly. Employees’ happiness, health, and overall well-being are crucial - and directly connected to a company’s success. Our vision is key to our success. We focus on holistic value creation and meaningful impact. Connect with me here and get a front row seat to this revolution. Let's accelerate into a new era of automotive innovation.