Andreas Thiel
Global Senior Manager Consumer Engagement at Adidas
Based in Fürth, Germany
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Seniority
Manager
Department
Advertising & Marketing
Location
Fürth
Industry
Sporting Goods
Company size
67K
Contact information
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a•••••••@adidas-group.com
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Background
About Andreas Thiel
At adidas, steering the global membership landscape has been my crucible, where I hone strategies for retail activations and CRM across diverse markets. With over five years leading retail activation, my journey has been marked by developing innovative concepts that resonate with shoppers' experiences both online and in physical stores, ensuring brand engagement and loyalty. The fabric of my approach is interwoven with analytical rigor and creative flair, aiming to elevate customer engagement and drive purchasing behavior. My leadership in budget management and performance measurement reflects a steadfast commitment to adidas's strategic direction, as we pioneer activations that set industry benchmarks.
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