Andreas Wiehn

Background

About Andreas Wiehn

My journey in luxury travel began in hotel sales, where I constantly searched for ways to connect with high-end tour operators and travel agents without spending weeks on the road. That’s when I discovered loop luxury fairs. First as an exhibitor, then as a sponsor, I experienced firsthand how powerful and efficient this platform was—allowing me to build a strong network, generate quick booking successes, and meet nearly a hundred key stakeholders in just a few days. Now, as Senior Director of Business Development at Lobster Experience, I leverage my expertise to support luxury travel brands looking to expand in the German-speaking markets, CEE, and the Nordics. Whether in Leisure, MICE, or Wellbeing, I’d happily advise you on the best strategies and platforms to grow your business. With 25+ years of experience in sales, distribution management, and marketing within luxury travel, I have worked across the entire tourism value chain—from DMCs, tour operators, and travel agencies to airlines, tourist boards, and associations. My career spans both boutique and global luxury brands, including Buccara, Kerzner International, and IHG. I hold an MBA in Hospitality Administration & Management from Hotel School Heidelberg and am passionate about connecting the right people to create meaningful travel experiences. Let’s connect—reach out if you want to expand your presence in the luxury travel market!