Andreea Ene

Background

About Andreea Ene

Marketing and Business Strategy Leader with 20+ years of experience driving growth, digital transformation, and revenue impact across B2B and B2C sectors. Recognized for combining strategic vision with hands-on execution, leading high-performing marketing teams to deliver measurable business results. Proven expertise in developing and executing GTM strategies, multi-channel marketing campaigns, and data-driven initiatives. Skilled in marketing operations, digital asset migration, automation, and CRM integrations (Marketo, Salesforce, 6Sense, UiPath), transforming marketing into a key growth engine. Leadership & Core Strengths: • Leading and mentoring cross-functional teams to deliver complex digital and business transformation projects. • Designing and executing demand generation, lead nurturing, and multi-channel campaigns with measurable ROI. • Developing GTM strategies for portfolio products and driving e-commerce and B2C growth. • Leveraging marketing analytics and data-driven insights to optimize campaigns and business performance. • Implementing marketing automation, integrations, and workflow optimization tools to enhance operational efficiency. • Driving strategic initiatives that increase brand awareness, sales, and operational excellence while fostering innovation, collaboration, and high-performance culture across marketing, sales, and technology functions.