Andrei Canda

Background

About Andrei Canda

As the Managing Partner of iSense Solutions, a leading marketing research company in Romania, I oversee and supervise projects across various sectors, such as consumer goods, retail, media, tourism, automotive, IT & C, and healthcare. I have more than 19 years of experience in marketing research, both on the client and the provider side, and I am passionate about delivering insights that help businesses grow and succeed. I hold a Ph.D. in Marketing, with a focus on word of mouth marketing, a new and emerging component of the marketing communication strategy. I also have a certificate in WOM and Social Media from the Word of Mouth Marketing Association, and I have published several articles and books on these topics. Additionally, I am an associate professor at the Academy of Economic Studies in Bucharest, where I teach marketing courses. I enjoy sharing my knowledge and expertise with students and professionals, and I am always eager to learn new things and explore new challenges.