Andreina Herbas

Background

About Andreina Herbas

I specialize in managing and growing strategic software partnerships globally; driving sales, business development initiatives and programs, and Go- to-Market strategy planning within the SAP and SAP SuccessFactors ecosystem, Human Capital industry, CX and others. I am trilingual, passionate about technology, innovation, and working with multi disciplinary teams and people of multicultural backgrounds. I have guided and led partners in the adoption of advanced technologies like SAP Business Technology Platform (BTP)(Cloud), Artificial Intelligence (AI) and others; and contributed to the launch of SAP Store (Digital Marketplace) and selection of applications to be listed. I am proficient in leading and collaborating with cross-functional teams at global scale, and have had the privilege of engaging with ALL Partner Types (ISVs, Value Added Resellers (VARS), System Integrators (Deloitte, Capgemini, Accenture, others), from the pivotal stages of recruitment and onboarding to the nuanced intricacies of relationship management and go to market strategies, enablement and revenue generation. I have played integral roles in fostering robust global partnerships and growing and building partner ecosystems from the ground up, as well as spearheaded the global launch of innovative ISV Partner Programs such as the SAP Endorsed Apps initiative, wherein my responsibilities included both evangelizing and enabling sales and partner teams for collaborative selling endeavours aimed at driving revenue growth. Furthermore, I have led sales of multiyear customer deals of above 1.5 MMEUR and negotiated complex license agreements while collaborating effectively with Legal teams and stakeholders. Committed to prioritizing end-customer retention and delivering sustained value, ensuring lasting client satisfaction.