Andrej Murnik

Background

About Andrej Murnik

Senior Director with proven leadership and management track record at global brand champions – my scope includes global business development & product portfolio management, strategic turnaround, restructuring, strategic growth and operative expansion management as well as culture shaping. I thrive in an environment of transformation, change, and competition to bring brands to the next level. Taking a holistic perspective my approach spans the full spectrum from strategic brand management including positioning and awareness to operational fulfilment resulting in a superior commercial performance in retail, wholesale and b2c. Due to my personal international and intercultural background I have a flair for driving change also on a personal level, thereby coaching and empowering the managers and personnel, plus integrating external stakeholders and partners. I firmly believe that only an encouraging culture bridging the business challenges to create trust, focus and alignment leads to sustainable success. Some Key Achievements: • Maximized commercial impact and success through creating and establishing integrated sales mix of stores, showrooms, classic distribution, e-commerce etc. aligned with requirements of each brand. • Led, transformed and expanded organisations, brands and product portfolios to lasting profitability. • Drove complete turnaround of country organisation, shutting down existing and opening new stores, optimizing retail footprint, installing cost excellence. • International expansion by systematically upscaling product range, process framework, controlling etc. • Put organisations on a substantial growth path. • Significantly contributed to creation and implementation of commercial and product strategies and budgets.