Andrew Abrams
Senior Analyst, Integrated Media Analytics at Adobe
Based in San Francisco, United States
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Seniority
Staff
Department
Information Technology
Location
San Francisco
Industry
Software Development
Company size
42K
Contact information
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a•••••••@adobe.com
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Background
About Andrew Abrams
Marketing Technology: Programmatic (DV360, TTD), social media (Meta, Tiktok, Pinterest), retail media (Amazon DSP), marketing analytics, AI enthusiast (ChatGPT, Cove AI, Gemini, Lovable, Cursor AI, Replit) • Data & Analytics: A/B testing frameworks at scale, regression analysis for predicted ROAS, audience segmentation strategy leveraging ML techniques, real-time performance measurement and dashboarding • Strategic Planning: Integrated marketing campaigns, cross-channel strategy, budget allocation, creative testing, stakeholder management, cross organization collaboration & execution • Favorite AI use case: Vibe coding a tool to transcribe a podcast and send me an email summary in the voice of a JPM analyst sending a summary to Jamie Dimon
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