Andrew Allen

Background

About Andrew Allen

I help retailers discover why scented sachets might be their newest million-dollar-plus product line (or why they might NOT be). Before I recommend any specific strategies, or adding sachets at all, I have to understand exactly what a buying team or divisional team is trying to achieve within their category. If I can't help you hit your unique goals, then we are simply not a fit. I've consulted and helped retailers like Walmart, Kroger, Burlington, Cracker Barrel, At Home, Kirkland's Home, Menard's, Meijer and others grow their category sales with scented sachets. Many of those by millions of dollars. It's hard being a category manager and adding a new product line. We understand the risks, the unknowns, and the challenges of taking a chance on something new. At the end of the year, your comp sales will be up or down. You don't have the luxury of making a critical planogram mistake. If we are a fit, I will collaborate with you to give you the right plan from the start to grow sales in your stores.