Andrew Choflet

Background

About Andrew Choflet

As a visionary Product Growth & Marketing Leader with a decade of experience, I lead teams with 20+ people using Data-Driven Empathy to enhance the Customer Journey. Doubled growth at past 3 companies, recently for a social app generating ARR serving 46M+ users. Because I love to learn, I promote growth through the many forms of education. Product-Led Growth is more than building fun tools with some marketing automation funnels. It's a sustainable flywheel of integrated systems, putting the company's core product at the center of the buying journey, with a focus on the end user's desired state. When a person encounters an engaging, life-giving experience, it sticks with them. When we strategically design these experiences to support our customers in their world, we can shorten their Time To Value, enabling them to acquire the skills to accomplish things in their real life sooner. By dropping the frequency gap between Aha! moments, we alleviate pain & increasing wellbeing. This organically positions the product to sell itself, as people move through activation from first touch to superfan- STRATEGY/ OPS EXP: • 0-1 Startups, SMB • H2H (human to human): B2C, B2B, B2B2C • Web, iOS, Android, Lite app, Microservices, NoCode • PLG, EOS, Reforge, Pragmatic Marketing, Growth Loops, Design Sprints • Saas, Freemium, Memberships/ subscriptions, Affiliate (internal & external), One-Time Purchase, Upsell/ down-sell/ cross-sells, High Ticket sales & Service offerings INDUSTRY/ VERTICAL EXP- AI & ML - Automotive, Travel & Transportation - EdTech/ Education (eLearning, k12, Higher Ed, Corporate Training & Development)- Energy, Environment, & Sustainability - Entertainment & Music - Events (virtual, hybrid, & in-person)- FinTech/ Finance & Cyber-security - Localization, Translation, & Accessibility - HealthTech/ Fitness & Movement, Health & Wellness - Learning & Development (Coaching, Course, Community, Summit)- MarTech/ Marketing, Branding, Advertising & Marketplace/ eCom - Gaming, VR/ Virtual Reality & Interactive Media - Social Media & Communication - Non-Profit, Charity, & Religious - Productivity & Design Tooling - Public Safety & Training - I grow teams with systems & frameworks that strategically intersect behaviors across Product, UX, Tech, Content, Creative, Social, Customer Success, Finance, Sales enablement, Data & Growth - by operationalizing the habits & routines driving OKRs; understanding user needs, segmenting and personalizing their experience, and unifying their journey across multiple channels with evidence-driven methods.