Andrew Cribb

Background

About Andrew Cribb

Andrew is a versatile banking executive, with deep expertise in product management and performance marketing. Andrew blends strategy, marketing and analytics to deliver a proven track record of results across multiple functions, including Product Management, Distribution, Marketing & Risk. Andrew recently moved to Vancouver to take on responsibility for Branch Banking in the Pacific Region for TD. Leading over 150 branches and dedicated professional providing banking services in BC & Yukon. In his most recent role, Andrew led the Canadian Banking contact centres for TD. Responsible for the day-to-day performance of five contact centres across Canada, supporting Canadian Personal Banking, Business Banking, Insurance & Merchant Solutions businesses. Andrew led a team of 4,500 contact centre professionals supporting voice, chat and social interactions. Previously, Andrew led Personal & Indirect Lending for TD in Canada. In this role, he was responsible for the business performance of a diverse suite of lending products, including Lines of Credit, Overdrafts & Personal Loans. Before joining TD in Sept 2013, Andrew led both the Product & Marketing teams for Capital One Canada. In this position he was responsible for digital marketing (SEM, Display, Affiliate, Mobile, facebook), direct marketing, and Capital One's suite of branded credit cards products. With a diverse team of product and marketing directors, managers, and analysts, he managed Capital One's marketing budget and was directly responsible for meeting growth commitments across their various market segments. Most notably, Andrew was responsible for developing and launching Capital One's "Aspire" Product Suite, moving Capital One into a position of externally recognized product leadership within a fiercely competitive rewards card category. Aspire was recognized by MoneySense as the best travel rewards card in Canada for three consecutive years. Andrew holds a MBA with Distinction from INSEAD.