Andrew Cross

Background

About Andrew Cross

I am a proven Sales and Marketing Director with a demonstrable track record of delivering profitable sales growth ahead of budget for brands such as Magners, Carlsberg, San Miguel, WKD, Shloer, Bottlegreen, Newcastle Brown Ale, Scrumpy Jack, Symonds, Purity, Dunkerton’s, Curious Beer, Wild Beer and now Hawkstone. Recognised for my ability to build market leading innovation from idea to in-market as well as defining and executing complex brand turnaround strategies, including the hugely successful £7m global re-positioning and brand campaign for Magners. Known as a dynamic and results driven leader, I have significant expertise in shaping and leading large-scale brand transformation in global FTSE organisations and SMEs, in parallel to reorganising and building high performing multi-disciplined teams. I am constantly striving to develop and make a real difference to the companies I work for and enjoy my reputation among colleagues and clients as a visionary marketeer and inspirational leader. Some of my proudest career achievements include: • Spearheaded a new global £7m marketing campaign for Magners, delivering sales growth of 7.6% to £46.3m. • Launched Symonds Founders Reserve from idea to in-market, leading the brand to the UK’s fastest growing cider. • Winner of best brand activation under £1m at the IPM Awards, for Scrumpy Jack’s Scrumpyshire campaign. • Built and led a high-performing sales team at Purity Brewery that delivered sales growth of +34% to £10.6m in less than 2 years leading to a successful private equity purchase. • Inspired a new brand positioning and sales strategy for Dunkertons Cider that delivered sales growth of +70% in 12 months. As a consultant and NED, I have successfully launched and transformed a number of disruptor brands, which has been highly rewarding. However, I believe I have the greatest impact working on SLTs within exciting organisations that match my winning mentality- Leadership • Brand Positioning • Commercial Thinking • Marketing Strategy • Digital Marketing • Marketing Mix • Communication • Brand Development • Stakeholder Management • Influencing • Sales Leadership • Sales Strategy • Brand Director • Brand Marketing Director • P&L Management • Fast Moving Consumers Goods (FMCG) • Drinks • Entrepreneurial