Andrew Gill

Background

About Andrew Gill

With my experience in both marketing and advertising, I am Managing Partner of GK Collective, a specialist advertising and marketing business focusing on agribusiness and healthcare and small consumer markets. I have experience in categories such as agribusiness, healthcare, Federal Govt, FMCG and the service industry, including- Brand development, positioning and go-to-market strategy - Communication strategy - Generating new business - loves the challenge - Client management at all levels - Management and mentoring of staff HOW WELL DO YOU NOW YOUR CUSTOMERS AND COMPETITORS? I also have experience in insight research so have set up 'I Squared' research which allows us to carry out regular market checks on your key audiences in affinity groups or as individuals in their environment. It is not there to replace traditional qual or quant research, but by doing so we gain valuable insights which enables us to better understand our audiences' current mindset; the context behind their behaviours; as well as how specific products or services affect their lives. I have experience across consumer, agribusiness and healthcare clients, and this independent research tool allows for greater insights and more robust conversations, and these insights form the basis of the future go-to-market strategies for your organisation. For more information on GK Collective Advertising please visit gkcollective.com.au I am also Director of The Natural Flooring Company Andrew Gill Tel:+61 437 658 009