Andrew Krupansky

Background

About Andrew Krupansky

Growth and demand generation leader with experience building scalable marketing organizations and durable customer acquisition engines across fintech and e-commerce businesses.Currently VP and Head of Growth Marketing at Hometap, where I lead acquisition and lifecycle marketing across digital and offline channels. My work focuses on building systematic lead generation programs, expanding marketing channels, and aligning marketing investment with company growth objectives.Previously held leadership roles at Wayfair and ezCater, where I built and scaled new customer acquisition channels including direct mail, affiliate marketing, and strategic partnerships. At Wayfair, helped develop large-scale acquisition programs that became major drivers of new customer growth.My experience spans performance marketing, brand marketing, lifecycle marketing, partnerships, and marketing analytics, with responsibility for large multi-channel marketing investments.I’m particularly interested in building growth engines that align marketing strategy with company financial outcomes and scaling high-performing marketing teams.Core areas of focus:• Growth strategy• Demand generation• Performance marketing• Lifecycle marketing• Strategic partnerships• Marketing analytics• Team leadership