Andrew Montgomery

Background

About Andrew Montgomery

TL;DR — I solve complex marketing problems with creativity, systems thinking and technology. Then I make sure those solutions actually stick-Do you ever wonder if there's a better way? I do — and that question has shaped every role I've taken, every system I've built, and every team I've worked alongside.I build the marketing systems that make organizations measurably better.For over 12 year and counting at Nureva — a global B2B audio technology company — I've been the person who architects the stack, closes the gaps and makes sure the marketing engine runs the way it's supposed to. That's meant building HubSpot from scratch into a full CRM and CMS, designing processes, systems and automations, owning the marketing technical infrastructure and connecting every platform in the ecosystem.Before Nureva, I managed a $12M trade marketing budget at Molson Coors and spent time as a technical golf equipment rep at Acushnet (Titleist, FootJoy, Cobra). That background — brand rigor, budget accountability, and deep product knowledge — shaped how I think about marketing operations: with discipline, clarity, and an eye for what moves numbers.I'm often brought in at the earliest stages to shape go-to-market strategy and translate it into seamless systems, workflows and insights across the customer lifecycle. I thrive on simplifying complexity, aligning teams across marketing, sales, product and IT and building scalable ecosystems that empower them.I've been recognized globally as a HubSpot Champion User — reflecting my depth in the platform and my belief that great tools only matter when the people around you can use them-Core strengths:• Marketing strategy and go-to-market planning• Demand generation and full-funnel customer journey design• CRM governance, data integrity and lifecycle automation• Martech architecture, platform optimization and AI-driven innovation• Cross-functional leadership across marketing, sales, product, IT and operations• Performance reporting, analytics and revenue attributionToolkit:10+ years of deep HubSpot expertise (Content Hub, Marketing Hub, Sales Hub, Breeze AI) plus Google Marketing Platform, Microsoft Clarity, Asana, Zapier, Wistia, and AI tools including Claude, Copilot, Gemini, and ChatGPT. Skilled in building automation frameworks, CRM structures, and digital foundations that scale.At my core, I connect the dots — between strategy and systems, between people and platforms and between data and decisions.