Andrew Persaud

Background

About Andrew Persaud

Is your market constantly changing? Are your regular customers using you less and less? Are consumers talking about your competition? Is your staff morale low? Is your market share on a decline or levelled off? Lastly, is advertising part of your marketing plan? Advertising strengthens your identity and is essential to your survival and growth. Advertising is like driving a vehicle. You use a lot of gas to get up to speed but once you reach the mark, you can cruise. If you slam on the breaks you have to use more gas to get back up to speed. I specialize in connecting businesses of any size to potential customers in an effort to strengthen the user base and market share. Whether you are looking to increase sales, build brand loyalty, launch a new product or influence consumer attitude. My professional experience will assist in propelling your goals into a tangible action plan. Though businesses may have various needs, the common denominator is similar amongst them all; build a brand image, remind and reassure customers who you are, increase pride within your staff and offset the competition. Advertising makes your sales force more effective, it attracts quality leads, breaks down barriers and provides a level of control to impact your sales cycle. You will always have overhead; telephone, rent, equipment, labour and so on. Advertising is the portion of your marketing pie that rejuvenates and draws new life (revenue) into the process. In short, you have money that you stand to lose if you stop or haven't even started to advertise your business, everything you have invested becomes lost. With a global economy, consumer awareness dwindles if you are not introducing or producing a compelling reason to reinforce your B2B/B2C relationship.