Andrew Porter

Background

About Andrew Porter

Driven by the challenges brands face in an ever-evolving economic, social, and cultural landscape, I’m passionate about uncovering how consumers think, feel, and connect. My work goes beyond surface-level insights to explore the emotional drivers behind behaviors — and how products and brands can build affective models that transcend loyalty to create unique, lasting bonds with their audiences. I bring fresh, critical perspectives to complex problems, revealing insights that might otherwise go unnoticed. This mindset helps challenge the status quo and inspire brands to think differently. My genuine curiosity and empathy allow me to create environments where people feel comfortable sharing openly — unlocking the deeper thoughts, emotions, and needs that fuel meaningful connections. For over 15 years, I’ve led strategic, prospective, and operational research for major global brands across sectors: mobility, banking/insurance, telecommunications, travel, fragrances, beauty, FMCG, retail, and more. I design and run projects from end to end — from methodological framing and proposal writing, to moderation, analysis, operational recommendations, and impactful presentations. I’m currently developing innovative research designs to help brands shape their Emotional Strategy — translating emotional insights into actionable levers for growth, differentiation, and brand engagement.