Andrew Upton
Sr Manager, Digital Marketing and Business Intelligence at Legacy
Based in Toronto, Canada
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Seniority
Other
Department
Other
Location
Toronto
Industry
Non-profit Organizations
Company size
66
Contact information
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a•••••••@legacyplus.org
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Background
About Andrew Upton
Strategic Marketing & Business Intelligence leader with 5+ years of experience driving data-informed brand growth across digital campaigns. I excel at translating analytics into actionable marketing strategy – combining data-driven insights with creative storytelling to engage audiences and deliver measurable results. My track record includes leading cross-functional teams and scaling marketing initiatives that improve ROI and customer engagement. In my current role as Sr. Manager, Digital Marketing & BI at Legacy+, I spearhead purpose-driven digital campaigns and business intelligence programs. I collaborate with designers, content creators, and executives to optimize marketing performance, leveraging dashboards and KPIs to guide decisions. Previously at WE.org, I managed the organizations data operations supporting international events and campaigns – streamlining lead generation processes and improving outreach efficiency across a global audience.
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