Andrew Wilcox

Background

About Andrew Wilcox

I build user-centered digital experiences that drive business results. With expertise in front-end development and UX leadership, I create accessible, scalable, and engaging web platforms that boost conversions and delight users. I thrive at the intersection of design, data, and technology, leading teams to deliver intuitive, personalized experiences informed by research and analytics. From site performance optimization to UX strategy and innovation, I focus on seamless journeys that connect brands with their audiences."You can not add simplicity, you can only remove complexity." Core Competencies Front-End Development (HTML, CSS, JavaScript, React, Bootstrap, AJAX, JSON) • Templating & CMS (Liquid, Apache Velocity, Freemarker, WordPress, Shopify Plus, Salesforce Commerce Cloud, Liferay DXP) • Web Accessibility & Compliance (WCAG, Siteimprove, Monsido, LevelAccess) • UX/UI Design & Prototyping (Figma, Adobe Creative Suite) • Analytics & Optimization (Google Analytics, Looker Studio, GTM, Optimizely, Intelligems, Lyssna) • Marketing Automation (Klaviyo, Marketo) • DevOps & Collaboration Tools (VS Code, GitHub, Bitbucket, AWS, Pantheon, JIRA, Asana, ClickUp, Trello, Basecamp) Leadership & Soft Skills Cross-Functional Collaboration • Stakeholder Communication • UX Strategy • Problem Solving • Creative Thinking • Team Leadership & Mentorship • Agile & Scrum Methodologies • Project Management • Strategic Planning • Adaptability & Resilience • Continuous Learning