Andrey Reznichenko

Background

About Andrey Reznichenko

I am a strategic leader with extensive experience in customer master data management and governance, skilled in all stages of the Opportunity to Cash process. My background includes expertise in sales operations data systems (CRM, ticketing, invoicing) and connecting master data domains (Sites-wells, Units-rigs, Customers-Ship-to vs Sold-to, Materials-Products) with transactional data in ERP systems. This ensures data-driven insights, compliance, and a reliable "source of truth" for analytics and BI. I have a proven track record of creating analytics reporting for global field service operations in drilling and completion chemicals, as well as Waste Management and Managed Pressure Drilling equipment sales and rentals. My focus is on delivering business value through data-driven insights and marketing data visualizations. I excel at tackling complex challenges with a holistic approach, aligning cross-functional teams, and achieving meaningful results. As a dedicated problem-solver, I am committed to continuous improvement and customer satisfaction, ensuring both growth and operational efficiency. I have led teams of up to 7 people and identify as a technical engineering professional with a focus on master data analytics and governance. I am experienced in digital transformation projects and passionate about the effective use of AI. My background includes metallurgical and drilling fluids experience, and I have a strong understanding of how data flows through IT technologies and impacts business outcomes and value. I developed a governance framework for 400k records of customer master data, making it a reliable source of truth for a $33B company's global sales and marketing activities. My team and I also built analytics and business intelligence reports that delivered trackable metrics on customer data health, driving the health score to above 98%. I am dedicated, ethical, safety-minded, and pragmatic. I approach challenges holistically, considering user, field, marketing, sales, and business data structures perspectives to deliver the best possible results. I easily translate business value into technical backlog and vice versa, always prioritizing the customer interests.