Andria Silva

Background

About Andria Silva

Accomplished and versatile senior marketing professional with deep experience in the areas of brand and message strategies; customer insights and experience; data-driven multi-channel marketing strategies, planning and execution; data analysis and measurement. Enjoyed progressively responsible roles on both the agency and client-side for a range of industries including higher education, health care, nonprofit, consumer packaged goods, and technology. Excel in developing highly effective, innovative, data-driven, and measurable marketing strategies to drive results. Known for ability to see big picture strategy, while also paying attention to the details with commitment to delivering top quality work that exceed expectations. Recognized as an exceptional team and project leader with keen ability to connect the dots, and identify meaningful and relevant opportunities. Highly skilled at building and managing relationships, leading and motivating cross-functional teams, and managing complex projects in a fast-paced environment. MARKETING EXPERTISE: brand strategy; customer insights and experience; message development; marketing strategy, data analysis and measurement; integrated, multi-channel marketing; multicultural marketing; market research; advertising; direct and email marketing; digital/online marketing; social media; website design and management; video; print collateral; publications; event planning and execution.