Andy Briggs

Background

About Andy Briggs

Sales Enablement | AI & GTM Strategy | Driving SMB & Enterprise Growth I am a sales enablement and go-to-market (GTM) leader passionate about driving business growth, partner success, and scalable training strategies. At Apple, I oversee training and enablement for the Corporate Reseller (Enterprise) segment at CDW, while continuing to lead SMB growth initiatives in the consumer channel. My focus is on creating high-impact sales activation programs, partner strategies, and demand-generation efforts that drive measurable results. With a background spanning sales leadership, process optimization, and AI-driven strategy, I specialize in: Developing scalable GTM & enablement strategies that accelerate partner sales performance Implementing AI-driven insights to optimize training, sales execution, and customer engagement Building high-impact training programs to equip sales teams with the tools they need to succeed Driving process efficiencies through Six Sigma methodologies (Green, Lean & Black Belt Certified) Leading cross-functional teams to align business objectives with partner growth I continuously invest in professional development, recently completing Maximizing the Generative AI Value and earning executive certifications in Leadership & Management (Notre Dame) and Six Sigma (Villanova). I’m excited about the intersection of AI, sales enablement, and business transformation.