Andy Chui

Background

About Andy Chui

Client-focused, result-driven creative manager / art director with experience in brand management and retail POP. Extensive design background in consumer packaging, retail display, environmental graphic, all aspects of print and 3D production. 20 years strategy and concept executions—retail POP, brand creation and reinvention 17 years brand management experience 15+ years design and retail merchandising agency experience 14 years creative art director / assoc. art director role 11 years creative team management - able to take new connections, inputs and feedbacks, pull together threads from different fields and integrate them into a cohesive whole- good at taking several abstract complexities and distill down to a single element that engages the shoppers, with the goal to create a positive brand experience at all retail touch points- experienced at building and motivating cross-functional teams. Employ a collaborative approach to building a strong creative environment through a healthy blend of individual / team empowerment, support, guidance and inspiration- enthusiasm for current trends in technology and design.