Andy Dangerfield

Background

About Andy Dangerfield

Highly versatile communications leader with 15+ years of experience as a senior journalist, external engagement lead, and digital, change and internal comms specialist, for top brands including the BBC, HuffPost, BuzzFeed, DCMS and Network Rail. • Proven track record delivering communications strategies for major change programmes and boosting engagement through robust comms and digital plans. Adept at working in fast-paced, high-pressure environments. • Strong analytical, problem-solving, and decision-making capabilities with ability to build and foster strong working relationships at all levels. • Devised and led the government’s digital comms strategy and content delivery for The Queen's Platinum Jubilee and 2022 Commonwealth Games. • Delivered record-breaking social media impressions and engagement for the department during Platinum Jubilee, Commonwealth Games and as part of team that delivered The Queen's Lying-in-State YouTube Queue Tracker. • Huge success in developing content strategy, cultivating leads, setting social media objectives and delivering massive audience engagement growth. • Proven track record of increasing followers, views, clicks, comments and shares on wide-ranging social media channels through effective strategic implementation. • Devised and delivered BuzzFeed’s EU referendum Townhall Facebook Live event, in which leaders including David Cameron answered questions from a live studio audience, attracting 7.7m viewers. • Interviewed about digital strategy by the Guardian, Telegraph, Digiday, The Drum, RTS and BBC Academy and given presentations at Social Media Week, the BBC, We Are Social, and News Rewired. • Hosted Social Media Week panel on social live streaming and participated in panel discussions at the BBC's Social Broadcasting Conference, and News Rewired. • Highly skilled in using creative and social analytics tools, including Adobe Creative Suite, Google Analytics, Newswhip, Hootsuite, Chartbeat, Parsely, Pulsar, Sprout, Brand24 and CrowdTangle.