Andy Donahue

Background

About Andy Donahue

GLOBAL MARKETING & BRAND LEADER with 15+ years of experience creating digital strategies and innovative marketing initiatives for established and emerging brands. Career includes Universal Music Group, mophie, Shock Doctor, Red Bull and OGIO- One could say that my marketing career started in high school when I competitively raced motocross. While not the most talented racer on the circuit, the most significant advantage was my natural ability to market myself, resulting in more sponsorships than my competitors. Intrigued with “how things worked,” I repeatedly met and built relationships with my sponsors to find out what was working and what wasn’t to move the needle for their brands. With a more than 20-year career in marketing and branding, I am still obsessed with discovering what works–and what doesn’t—in digital strategy, e-commerce, retail, and product sales. I have established my successful career by repeatedly making a significant impact in short periods while leading stellar teams, delivering excellent results, and executing out-of-the-box strategies to meet the needs of our customers and our bottom line. – DIRECTOR OF MARKETING for Universal Music Publishing's Production Music label: Conducted full rebrand that received 36M media impressions and boosted social media engagement 17x. Increased digital music revenue by more than 300% annually. – SENIOR MARKETING MANAGER for mophie: Repositioned tech brand to premier lifestyle brand through influencer marketing and product development. Secured NBA licensing deal. – SENIOR INTERNATIONAL MARKETING & SALES MANAGER for Troy Lee Designs: Generated millions of dollars in revenue with the initiation of licensing deal between Troy Lee and Shock Doctor. Increased international sales revenue by 19% above plan. – GLOBAL SALES & PROMOTIONS MANAGER for Shock Doctor: Placed multiple new products in top retailers and online stores. Generated thousands of dollars in sales by selling out of the first production run for revolutionary products. – NATIONAL SALES & PROMOTIONS MANAGER for OGIO: Boosted sales revenue 12x. Forged global partnership with Red Bull. With a background in motocross and action sports, it’s no surprise that I thrive in fast-paced, out-of-your-comfort-zone environments working with agile brands and industry disruptors.' andyjdonahue (at) gmail (dot) com 801 440 0092