Andy Higgins

Background

About Andy Higgins

With over 25 years of global experience in brand marketing and management, I’ve led creative and commercial strategy for some of the world’s most iconic action sports brands — including Wavegarden (10 yrs), Rip Curl (10 yrs), Nike (3 yrs), Quiksilver (2 yrs), and Cobra Golf (4 yrs). Today, I’m a proud long-time member of Wavegarden, the global leader in wave park technology. My career has taken me around the world - from Europe and the U.S. to Australia, Asia, and beyond - building campaigns with elite athletes and global partners who share a passion for performance, storytelling, and the action sports lifestyle. Career Highlights Key player in brand development and marketing at Wavegarden Athlete Management & Sponsorships: Signed, managed and worked with 100+ athletes, including Stephanie Gilmore, Owen Wright, Adam Melling and many more. Surf Events: Organized 19 World Championship Tour surf events across 8 countries - Rip Curl Pro Bells Beach, The Search in Mexico, Indo, Chile, Reunion Island, and more. Sponsorship Activation: Locked in event deals with Nintendo, Ford, Red Bull, Siemens, Coca-Cola, and others. Film Production: Produced Fanning the Fire (awarded Video of the Year), based on Mick Fanning. Content Creation: Interviewed hundreds of surf legends - Kelly Slater, Gabriel Medina, Filipe Toledo, Italo Ferreira, Mick Fanning, Andy Irons, Rabbit, Shane Dorian, Michael Peterson, Coco Ho, Bobby Martinez, and many more. Project management: Spearheaded 50+ events, from sales conferences and fashion shows to music festivals and gala ceremonies. Sponsored and produced iconic snow events like The Battle (Sweden), World Heli Challenge (NZ), and Freeski Pro (Mt. Hotham). Co-founded and launched the Rip Curl Grom Search - now a globally renowned junior contest series. Marketing: Built brand communication strategies and launched creative campaigns from concept to execution. Budget & Teams: Managed multimillion-dollar annual budgets and led cross-functional teams of 20–100+ people. Production: Directed hundreds of film and photo shoots; edited 400+ promo videos seen around the world. Partnerships: Ran co-branding campaigns with icons like Coke, Ford, Nintendo, Siemens, Apple, Seadoo and many others. Negotiated supplier deals and managed major commercial partnerships. Comms & Docs: Authored 300+ press releases, commercial decks, and business presentations.