Andy Lewis

Background

About Andy Lewis

Collaborative, low ego creative looking to make work that makes a difference in the world." I am a strategy-led copywriter and creative director with over a decade of agency and in-house experience, executing on everything from 360 campaigns and big budget productions to social content and experiential activations. Whatever the project, I help brands find new routes, new angles and new ways to stand out, catch attention and steal brain space. And I do that by looking beyond the business problem in order to find real human insights. Because once we understand our audience's pain points, then we can create solutions that help make their lives just a little bit better. My POV on making great work: I believe that great ideas can make the world a better place I believe in finding the human problem behind the business problem I believe that copy should be clear, concise and jargon-free I believe that process is just as important as content I believe that creative is not a department but a culture I believe in leading with empathy Relevant experience: 10+ years of B2C and B2B experience 5+ years of management experience Great collaborator that can take ideas from concept to creation Solid project manager that can deliver work on time and on budget Comfortable in fast-paced environments Strong understanding of the creative process