Andy Marchant

Background

About Andy Marchant

Good marketing is clear thinking made visible. And clear thinking starts with honesty, some courage, and the willingness to say the obvious thing everyone else has been avoiding.The work I find most interesting sits where product, sales, and marketing meet. Where the message either connects or it doesn't. Where the buyer gets it or moves on.People usually find me when something isn't landing. The category is shifting. The ICP has changed. The story made sense two years ago and now it doesn't. I like those problems.Right now, I'm leading customer experience and marketing at TomTom, repositioning a globally recognised brand toward Geospatial AI and location intelligence. That means building the narratives and experiences that move automotive, public sector, and enterprise buyers from interest to conviction.My background is B2B product marketing and GTM. Positioning, segment strategy, customer experience, and go-to-market in technology markets where the product is sophisticated and the buyer is sceptical.I'm also writing a children's fiction series. Which keeps me honest about whether I can make something worth reading.If any of this sounds familiar, let's talk.