Andy McEwen

Background

About Andy McEwen

Strategic marketing and growth leader with 20+ years of experience in medtech, diagnostics, biotech, and pharma, driving global commercial success across strategic marketing and commercial leadership functions. Known for building and coaching high-performing teams that consistently deliver on ambitious growth goals. I specialize in shaping product and portfolio strategy, leading high-impact launches, engaging KOLs to accelerate adoption, and identifying market expansion opportunities that unlock revenue and long-term value. Across roles at Nevro, iRhythm, LifeScan, and Johnson & Johnson, I’ve led commercialization of $1B+ portfolios, launched products projected to generate $400M+ combined in first-year revenue, expanded TAM by $2B+ through whitespace innovation, and built top-performing teams through talent development, succession planning, and strong people management strategies. I bring deep expertise in VOC insights, segmentation, market modeling, and evidence-based messaging to inform pipeline investments and launch readiness. Known for aligning R&D, clinical, regulatory, and commercial functions, I bridge strategy and execution to deliver scalable growth across North America, LATAM, and global markets. Whether building markets for novel technologies or driving go-to-market strategy for mature products, I bring a proven ability to inspire, mentor, and grow teams, while building trusted partnerships with KOLs and stakeholders to deliver sustained commercial outcomes in highly regulated, innovation-driven environments. Expertise- People Leadership | Hiring & Developing High-Performing Teams - Upstream/Downstream Marketing Strategy - Product & Portfolio Management - Launch Excellence & Market Expansion - KOL Engagement | VOC & Market Insights - Growth Strategy & Business Case Development - Talent Development & Management Strategy - M&A/Business Development - Cross-Functional Leadership (R&D, Clinical, Regulatory, Sales)- Medtech | Biotech | Diagnostics | Pharma