Seniority
Staff
Department
Other
Location
United Kingdom
Industry
Insurance
Company size
33K
Contact information
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a•••••••@aviva.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Andy McLennan
I'm a marketer that drives customer-led transformation. I've led global centre of excellence teams partnering with markets in sharing targets. I've spent over 20 years being responsible for marketing in fin. serv. I have a breadth of skills developed within three continents.(see projects section below) Specialties: sustainability, B2B/B2C demand generation, brand, campaign management, CRM, customer advocacy, customer experience development, customer journey management, customer segmentation, digital marketing, direct marketing, email marketing, lead nurturing, lead scoring, marketing communications, market entry design, marketing integration, marketing strategy, NPS (RNPS and TNPS inc. closed loop), PPC, PR, product marketing, project management, reputation management, SEO, social media, sponsorship, value proposition creation, video marketing, voice of the customer marketing, website development, website management
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