Andy Peterson

Background

About Andy Peterson

As co-founder of Design Build Legal, I lead lawyers in designing better experiences for clients: more transparent, more collaborative, and more efficient, where decision-making is driven by data as much as by gut feeling. Prior to starting DBL, I helped drive DWT De Novo, the innovation effort within Davis Wright Tremaine. At DWT, we took innovation from a collection of grassroots projects, to a firm-supported initiative for internal improvement, and finally to a client-focused effort to drive revenue, client loyalty, and brand awareness. Now, with Design Build Legal, we are bringing those skills and experiences to firms that are just starting their innovation journeys. If you’re looking to get started - or to pick up the pace - let's talk. Let’s mine the data that is generated throughout an engagement, let’s visualize it, and let’s learn from it. Let’s identify what work really needs doing, and make sure the right type of person is doing it. Let’s take apart a process without taking the department offline. Let’s blur the lines between in-house and outside counsel, and understand the goals of the business so that everyone is pointed in the same direction.