Andy Pierce
Group Strategy Director at Core
Based in Ireland
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Seniority
Director
Department
General Business & Management
Location
Ireland
Industry
Advertising Services
Company size
501
Contact information
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a•••••••@onecore.ie
Phone
5 credits+353 ••• •••• ••••
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Background
About Andy Pierce
Group Strategy Director at Core Previous experience has included media buying and planning, social media reporting and research development. Planning experience covers numerous sectors, including Telco’s, Beverages, FMCG, Motors, Retail, Finance and Media, with particular strengths being Beverages ( Brands including Heineken, Diageo Lagers and Spirits) and Telco’s (Brands Including Three, eircom and O2). Strengths and primary responsibilities lie in integrated, innovative and data based communications planning and marketing strategies. An advocate for and promoter of a much stronger emphasis on medium and longer term communications planning and strategy development, as opposed to tactical short term campaign planning. Advertising science and Marketing theory, and the Irish Market are among a number of areas of particular interest. Specialties: Media Planning, Strategic Planning, Integrated Planning, Digital Planning, Media buying, Marketing, Research, Social Media Monitoring, Buzz Tracking, Digital Marketing Strategy, New Business Pitches,
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