Andy Rowe

Background

About Andy Rowe

An innovative, senior advertising leader with strengths in:Strategic Media Planning and OptimizationAccount Development and ManagementAgency LeadershipCampaign and Econometric Modeling AnalysisI have 20+ years of experience across many client industries and agencies, leading annual media budgets from $1MM up to $100MM+. I've lead winning pitches that generated profitable revenue gains for our clients as well as the agency. I've developed long term client relationships and increased the scopes of work through close analysis of agency overhead and revenue.As the account leader on several businesses, I've supervised agency teams to learn the client's business challenges and made recommendations that met business objectives. I've built agency team cultures that are open and innovative. Building strong cross-functional teams means agency teams can stay nimble and share new ideas easily. I have experience developing solid communications at all levels, from the CMO to Marketing Managers. I believe it is important to have open and regular communication between clients and the agency to make sure we are on track, on time, and driving the best possible results.CORE COMPETENCIESStrategic Media PlanningAnalytics applications to media plan development and optimizationConsumer insight developmentMedia executionLocal market ROI forecastingClient contract negotiationsCompetitive analysisManaging multiple cross-functional teams (digital, media buying, research, analytics, finance)Collaborating with Client's partner agenciesBusiness analysis via proprietary tools and syndicated researchAll local and national media channelsACCOMPLISHMENTSReversed a declining sales and traffic trend for a key retail account.Doubled the agency revenue from a large account.Led and won several large media only pitches.Hired and trained many junior and mid-level positions that were promoted rapidly.Please contact me at andyrowe33@gmail.com with any questions.