Andy Ryu

Background

About Andy Ryu

Innovative tech savvy data-driven marketing professional with strong background in digital media and web analytics with more than 15 years of digital marketing experience across consultancy, agency and client- side. With a keen interest in data and analytic, I am passionate in leveraging technology and customer insights to drive business growth. Successful track record of managing large scale digital performance programs and digital channel strategy and planning from both client and agency side, I have experienced in diverse marketing functions across media strategy & planning, performance management, insights & analytics, managing technology stack and advertising platforms. Experienced in building programmatic advertising capabilities and delivering 1 to 1 personalised marketing program from analysis and segmentation to executing propensity models across both paid channels and on-site touch points to drive acquisitions, cross selling and up-selling opportunities. Highly proficient in on-boarding and managing marketing technology stack including web analytics, programmatic advertising platforms, tag management systems, conversion & dynamic creative optimisation tools, data management platforms and customer data platform. Diverse set of client portfolio across automotive, entertainment, gaming, FMCG, travel, telecommunications, finance and insurance industry, the brands that I worked on including Harley-Davidson, Subaru, Samsung, Sony Pictures, Sony Entertainment, Activision & Blizzard, Red Bull, Brown- Forman, Cathay Pacific, Singapore Airlines, Tiger Airways, Travel Corp, Allianz, Challenger. ING, AMP, Suncorp and Mastercard.