Andy Schmickle

Background

About Andy Schmickle

Senior analytics executive and former U.S. Navy officer with 20+ years of experience leading global teams and driving revenue through data-driven marketing, loyalty, and CRM transformation. Proven success at JCPenney, Hilton, SiriusXM, and Neiman Marcus. Expertise in platform modernization, vendor management, and enterprise analytics across APAC, EMEA, and the Americas.I SPECIALIZE IN: CROSS-FUNCTIONAL LEADERSHIP – Built and scaled analytics orgs of 10–80+ across global business units CUSTOMER & MARKETING ANALYTICS – Directed enterprise strategy for 100M+ customers across all channels LOYALTY & RETENTION – Led CDP migration of 50M+ records; drove 83% accurate churn model adoption TEST & LEARN STRATEGY – Championed experimentation roadmap; cut costs 50%+ and lifted response 90% DASHBOARDS & SELF-SERVICE – Scaled 20+ Tableau assets to 100+ stakeholders to drive data-driven decisionsCAREER HIGHLIGHTS INCLUDE: Secured Nike’s $500M return to JCPenney by building insights and business case aligned to brand strategy Cut $10M in SiriusXM spend via ML segmentation while maintaining 85%+ customer retention Saved $3M+ annually at Neiman Marcus with promo sensitivity models; boosted ROI by 15% Rolled out Adobe MTA and MicroStrategy; automated insights and freed up 5+ FTEs Drove $500K+ in vendor savings and launched enterprise churn and LTV modeling at scale Let’s connect: schmickle@gmail.com (410) 705-0579 EDUCATION MBA, Marketing & Decision Science – Emory University, Goizueta Business School BS, Political Science – United States Naval AcademyMORE ABOUT ME:U.S. Navy Officer FOUNDED and led security unit of 150+ sailors safeguarding critical assets in high-risk Pacific and Middle East zones PROMOTED to Weapons Officer, commanding 80+ personnel on guided missile destroyer during complex operations HONORED twice with Navy Achievement Medal for exceptional leadership and mission successPersonal: Former pro sailor & instructor with ocean miles, thriving in high-pressure, dynamic environments World traveler to 30+ countries on 5 continents, fueled by curiosity and global perspective Youth field hockey coach and board member, driving player development and strategic growth for the club