Andy Traines

Background

About Andy Traines

Using my expertise and array of contacts, I serve production companies, agencies, and individuals to further their businesses or careers, enhancing their marketing and sales, navigating the changing landscape of the advertising industry, sourcing talent and helping to determine the best way forward. Because of the way our companies are structured, there is little time for business development, to see what’s going on around us and laying the groundwork for tomorrow. Most of us are too busy keeping up with the day-to-day and then trying to adapt after the fact. Think of playing musical chairs in which the music is getting faster and faster. The chairs are not only removed, one or two at a time, but also increasingly scattered about the room. That’s our industry today. As to my experience, I executive produced for such directors as David Fincher, David Kellogg, Mark Romanek, Andrew Douglas, David Slade, Malcolm Venville and Garth Davis to name a few. I booked and supervised projects that shot in every corner of the globe, many of which were designed for various platforms. I also started and supervised V3, Anonymous' integrated media division, with Sylvia Kahn, before anyone knew what The Web would become. In March of 2009, I left Anonymous to pursue my own venture. In August, I became a partner and managing director of BRW USA, an internationally-­‐based production company. In October of 2011, I joined The Sweet Shop as managing director of the company's North and South American operations. I left the company in July of 2013 to set up a consulting company, AT Consulting which services the international advertising community. I was a member of the AICP West Board from to 2011 and served as president from 2003 to 2005.