Andy White

Background

About Andy White

A tech-loving entrepreneur, working with AR/VR/MR to build real-world solutions for businesses and their audiences. With a background in software and marketing, my biggest strength is the ability to identify and deliver the tech strategies, and key milestones for business growth, underpinned by adaptability and a relentless desire to succeed. I'm a goal-orientated creative problem solver, with a diverse range of commercial experience, ranging from product development, business growth, client service, project management, along with the broader commercial aspects of business. Areas of focus: • Augmented Reality • Virtual Reality • AI / machine learning • Emerging technology • Software development • Mobile games & experiences • Training & education • Digital media • 3D art & CGI Sector experience: • AEC • Automotive • B2B • FMCG • Leisure & tourism • Luxury brands • Product • Property • Retail • Sports brands • TV Background: Progressed through the ranks of ad agencies, from junior designer, through art director to creative lead. Diversified into software solutions for FTSE companies before founding my own integrated agency in 2001. I fell into AR after a series of chance meetings and projects in 2011, leading to the inception and formation of Spectre in 2013. Key strengths: • The ability to identify and deliver key milestones for business growth • Creative problem solving through technology • Leading teams in the delivery of challenging, high impact projects • Translating innovation and technology into successful, objective-driven commercial solutions