Anette Menzel

Background

About Anette Menzel

A top-performing cosmetic leader with more than fifteen years of experience specializing in trading beauty consumer goods between continents as needed on supply and demand and bringing fast moving consumer goods (FMCG) successfully into both the European and Chinese market via online channels (e-commerce). Also specialized in key account/product management, marketing, research & development and, combining scientific know-how with global industry trends to deliver substantial revenue growth in highly competitive, domestic and international business markets. An insightful and extremely effective team leader who is able to bridge the gap between marketing and research & development to successfully implement innovative cosmetic concepts and bring new scientific products into the global marketplace. A globally sought-after expert in the improvement of operational processes and a respected scientific and marketing advisor to company executives and key account customers for both small and large companies. CORE CAREER HIGHLIGHTS:* Managed, recruited, trained and supervised staff in R&D, Application Technology, Technical Customer Services, Marketing & Sales departments in many multi-cultural environments* Successfully executed cosmetic marketing activities and advertising campaigns* Established and managed new and existing sales activities of major global & domestic key accounts* Coordinated the transfer of various R&D Centers to different continents* Directed and managed a global cosmetic portfolio with 180 products* Conducted patent work resulting in published global patents within 77 countries.* Honored with two global beauty awards in the cosmetics and personal care industry.* Provided scientific research studies, consumer panel testing and scientific marketing presentations resulting in launching innovative and successful new global product lines* Directed all the phases of product development for various color cosmetics, hair care, sun care, skin care and fragrance product lines incl. pilot scale-up and initial production batches with manufacturing* Managed operating budgets for many departments and respective sales accounts* Co-assisted the restructure of the Cosmetics Division to increase overall business profits for the company