Aneyant Mathur

Background

About Aneyant Mathur

UBC Sauder BCom student specializing in Marketing with hands-on experience across content strategy, campaign execution, digital storytelling and data analysis. I've had the unique opportunity to build my foundation in two vibrant, fast-paced environments, India and Canada, which has sharpened my ability to create culturally relevant marketing that resonates with diverse audiences. In India, I worked with leading agencies like Sportz Interactive and Famous Innovations, managing digital campaigns for major brands like NBA India, Jacob’s Creek, and IFB Appliances. This experience taught me how to craft content that connects emotionally and strategically, especially in a market as multilingual and regulation-driven as India’s. From optimizing content for SEO to designing alcohol-compliant brand storytelling, I’ve learned to think globally while acting locally. In Canada, I’ve applied those skills to community-focused initiatives like the UBC Soccer World Cup, where I led a campus-wide campaign that drove 350+ signups, 200+ attendees, and secured partnerships with Red Bull and Booster Juice. I've also developed a sharp operational mindset through my role as a Game Statistician, delivering real-time sports data under pressure, perfect training for marketing roles that require speed, accuracy, and performance measurement. Whether it’s building hype around a sporting event or analyzing marketing performance data to guide strategy, I bring a cross-cultural, results-driven approach to everything I do. I'm passionate about using sport, creativity, and analytics to tell stories that move people, and I’m always looking for new opportunities to grow in the world of brand marketing.