Angela Jeffrey

Background

About Angela Jeffrey

I have enjoyed a wonderful career including Public Relations, Marketing, Advertising, PR Measurement, and Advertising Creative Measurement, and am still fully engaged. My greatest achievements in Public Relations include winning PRSA's Silver Anvils for "Art Sunday at JCPenney" and "The Grand Opening of Moody Garden's Rainforest Pyramid," both of which were large special events. Other awards included IABC's Gold Quills and various state and regional awards. I co-owned a public relation firm, Jeffrey Communications, for twelve years. Most notable during my PR days was the creation of PRtrak, the first desktop software solution for measuring the quantitative aspects of publicity measurement with data from Nielsen, Arbitron, SQAD, comScore, and SRDS. PRtrak was later acquired by what is now IMG, and spun off to VMS and Burrelles. After that, I was known as a PR Measurement 'evangelist' and spoke/taught the discipline nationwide while working for major measurement firms. Since 2015, my interests have shifted to measuring advertising creative effectiveness as Vice President of Brand Management for ABX Advertising Benchmark Index, responsible for marketing, PR, research papers, and social media. ABX Advertising Benchmark Index is a techno-research company focused on driving ROAS & ROI through its Global Integrated Single Solution. Marketers, through the ABX Global Multimedia/Multi-Channel Platform, are able to evaluate the effectiveness of all their creative across all media types and channels, and against their competitors’ and other ads, representing 14 countries with approximately 90% of global ad spend. Contact Me and ABX through LinkedIn, or go to Specialties Advertising Advertising Effectiveness Measurement Advertising Research Communication Measurement Evangelist Marketing Media Measurement Media Relations Media Research Public Relations Public Relations Measurement Public Speaking