Angga Warella

Background

About Angga Warella

Solid Experience in E-Commerce Industry with the high understanding of many digital marketing channels (Adwords, Facebook, PCS, CPS Affiliate, Programmatic Channels, Ad Serving, Retargeting Channel) and analysis in digital marketing (Google Analytic Premium, AT Internet, Similar Web, App Annie, Adjust, Appsflyer). High Exposure of many aspects in Digital Marketing (both for Web and App) in order to optimize the channel to deliver the value for the company within their own nature (Retargeting for transactions, PCS for middle-funnel purhcase journey, display ads for traffic, SEM for activation). The understanding of the metrics and activities used for digital marketing in order to bring incremental growth for the E-Commerce Industry : • Attribution parameter for web (last-click, first click, post-click, etc) and app (Conversion window, in-app event, etc). • Optimizations plan for different type of channels. • New feature implemenatation from google and facebook e.g Facebook DPA, google dynamic retargeting. • New-channels setup implementation, e.g Data feeds, crawling method, pixel implementation using Google Tag Manager, App tracking integration between app analytic (Adjust or Appsflyer) and the vendors (ad networks).