Angie Weigel

Background

About Angie Weigel

Innovative data-driven marketing executive with 20+ years of experience in building marketing strategies across the consumer lifecycle that are grounded in testing and analytics. Skilled in managing and implementing large-scale, cross-functional initiatives to deliver transformational, sustainable results. Experienced at transparently and effectively communicating performance and insights across all levels of the organization. Passionate about developing and maintaining a strong team culture. Demonstrated success record in- Developing and executing data-driven marketing strategies grounded in consumer insights, competitive landscape and business strategy - Building and managing state-of-the-art marketing platform and evolving the marketing technology stack and processes to support an always-on, consumer-driven approach to marketing, moving away from point-solution campaigns - Leveraging analytical resources (both internal and external) to build solutions to enhance targeting, personalization, and optimization - Translating information into actionable insights, knowledge and understanding for business partners and stakeholders - Establishing a holistic measurement framework across business lines and through the marketing funnel to enable optimization of marketing investment and prioritization of initiatives - Navigating a highly matrixed organization, effectively partnering with IT, Finance, Business Segments, Legal/Compliance, and Marketing stakeholders to co-create processes, platforms, and go-to-market strategies - Developing, motivating, and engaging team in a collaborative, team-focused culture